SEO Fundamentals: What It Is and How It Works 

 January 23, 2022

Search Engine Optimization (SEO) is the process of increasing visibility and traffic to your website through strategies such as improving search listings and increasing inbound links to your site. Learn more about what it is, how it works, and why you should seriously consider investing in it.

What Is SEO?

For the most part, SEO is about making one’s business more visible through search engines such as Google, Bing and Yahoo. This involves ensuring the website is optimized for search engines. When done correctly, it makes the website more likely to show up in the search engine results pages (SERPs) when people are looking for the best places to research bets, for example. 

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Keyword Research

The first step in SEO is keyword research. This entails identifying one’s target market and deciding which keywords they would use to find a new product or service. The next step is to optimize the content on one’s website with those keywords to appear higher in SERPs when such keywords are searched.

Even though search engines have been around since the late 1990s, many business owners are still not utilizing them as a valuable tool for marketing their business. Many factors determine whether or not your website appears at the top of these SERPs. One of the main factors is organic traffic.


What is Organic Traffic?

Organic traffic refers to visits to a website based on search engine results. This type of traffic is free since it doesn’t cost anything to show up on search engines. However, it can be difficult to get free organic traffic because so many other websites are competing for attention in search results pages.

The goal of SEO is to improve your rankings on the search results pages. These ranking results are determined by algorithms that measure how relevant your content is to users searching for information on various topics.

How Are These Algorithms Created?

Google and other major search engines use a process called “crawling” to find and evaluate every page on your site. The crawlers look at the words you use throughout your site, the keywords you target, and the links leading back to your site. All of this information helps determine where you rank in search results pages. You can check how well your website is doing using the AccuRanker free tool.

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If you’re a blogger, webmaster, marketer or internet enthusiast (and we all are), you’re at the mercy of Google. That’s because if you can crack the code to their algorithm, your site has a chance to rank high in their search results. And if you rank high in their search results, well… that’s it. You can bet that customers will find your site!

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