7 Effective Ways to Market Your Product 

 January 19, 2022

Consumers continue to desire newer and better products. If you recently created a small business or a state-of-the-art device, it is necessary for you to find actions that will get people to buy your invention. If you are selling your device on Amazon, a smart first step is to use a Jungle Scout discount to build a profitable business. You’ll be able to use online metrics to help sell your products.

Now that you have the tools to sell your product, you need to promote your product. These marketing ideas will draw people to your site, and want to purchase your device:

1. Virtual Events

Creating a virtual event allows different kinds of people to hear about what problems your product can solve for them. Virtual events are a great way to include people from all over the world. You can create an attention-grabbing event page using Canva, a graphic-design platform. And after the event is over you can have follow-ups with the people you connected with to prompt visits to your sight and, ultimately, close the sale.

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2. Exciting Offers

Exciting offers can be sales or discounted ways to save money with your brand. For example, you can create an offer such as “buy one, get one free” discounts, student or military discounts, or package deals. Exciting offers can sound appealing to new customers.

These offers can incentivize new customers to want to try your product knowing they are receiving them at a reduced price. 

3. Random Giveaways

Everybody loves free stuff and the chance to become a winner. Free product giveaways are an exciting approach to get your audience to engage with what you are selling. Although you will eat the costs by giving away your device, the promotion, the buzz, it’s an investment that the word of mouth will generate people to talk and research your invention.

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This will drive clicks to your site and drive sales

4. Social Competitions

Another method to draw audience engagement are through social competitions. These could include quizzes or trivia about your brand, company, or product. People love to feel rewarded for their intelligence. This is a fun and easy idea for people to also learn more general information they might not have known about the product and who created it.

In turn, this allows you to gauge how much knowledge your audience already knows about the product, or where you need to spend time educating consumers.

5. Target Existing Customers

You want existing customers to convert to a second sale and become reoccurring customers. It is important to understand the demographics and interests of your customers. An easy way to remind customers about your brand is through email marketing.

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Additionally, it provides customers a way to subscribe to hear more about other products you may have to offer.

6. Social Media Ads

Today smartphones are wildly popular; this is causing social media ads to become very important for your business. According to Instagram, 90% of Instagram users follow a business. Advertising on social media is a cost-effective way to have your advertisement reach new customers. Some the big apps to advertise on are Instagram, Facebook, Twitter, YouTube and now, TikTok. 

7. Influencer Collaboration 

Influencers receive this title because they have social influence over a mass following of people. If an influencer is promoting your product it will not only be seen by their followers, but it may also compel their followers to actually purchase your device and spread the word. It is important to make sure the influencer you choose to collaborate with works in the same field as your brand.

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Becoming an Amazon seller is a tactical way to put your invention in front of large number of online shoppers. The Jungle Scout discount will help you to analyze improvement to your business. And incorporating these marketing strategies will draw more people to buy your product.

*Photos by Anthony Shkraba

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